Our Story

Built for the day, not just the destination

Mare & Tide started with a simple observation: most bags make you choose between looking good and being organised. The ones that look beautiful don't have enough pockets. The ones that have enough pockets look like they belong in a camping store.
We wanted something different. A bag that actually works - with a place for sunscreen, a place for wet towels, a place for cold drinks - and one that you'd actually want to carry.
The Tide Tote is the result. A premium mesh tote with a removable insulated cooler built into the base. Everything stays organised, cold drinks stay cold, and wet things stay away from dry ones. It works at the beach, at the pool, on the sports sideline, at the park, and on the road.
No compromises. No rummaging. No warm drinks.
"A place for everything. Including the cold ones."

What we believe.

We think a well-made bag should do its job without you having to think about it. The organisation should be obvious. The quality should be obvious. And it should look good enough that you don't want to hide it under the pram.
That's the standard we hold the Tide Tote to. And it's the standard we'll hold everything Mare & Tide makes to.
We're just getting started.